Berbelanja Melalui Jasa Titip Perabot di Masa Pandemi Covid-19: Studi Kasus @jastipbyarumi
In the digital era, deposit service (jastip) which were previously carried out offline, are now also developing and can be done by online and become a very promising business. In Indonesia, the term jastip by shopping online is starting to be widely known by the wider community, especially for those who use social media, such as Facebook. This business benefits from a predetermined additional fee for each consumer ordered goods, so those who order goods do not need to go to the store to buy goods or leave the house. Buying goods online through jastip has become increasingly popular during the Covid-19 pandemic, especially since the government launched large-scale social restrictions (PSBB) that limit people's mobility.
This research was conducted on social media, namely Facebook on jastip providers and consumers based on observations on social media, such as Facebook, which showed the widespread purchase of goods through jastip among women in Bulukumba Regency. There are them women involved in this study. Thye are varied based on age (between 23 and 40 years), occupation (five housewives, four entrepreneurs, and jastip provider), and status (nine buyers and a jastip provider).
The results of this study indicate that jastip of Informa products is the choice among mothers who are purchased online through a jastip service provider posted through social media Facebook. Among other jastip items on Facebook, home furnishings (sofa, dining table, patio chairs, etc.) are the most popular items. Model, status display, price, and quality are four main reasons why women choose Informa's jastip products, especially during this Covid-19 pandemic. The increase in the use of jastip during the Covid-19 pandemic is intertwined with an increase in jastip turnover (@jastipbyarumi 9). The reason for the jastip provider (@jastipbyarumi) presenting jastip product is because women in Bulukumba Regency love to shop online, and Informa is the most popular products among women. Thus, this is seen by jastip provider as a business opportunity, a way of satisfying hobbies, and as a source of income. In promoting jastip, the strategies used by jastip provider are promoting products along with its discounted price, uploading products in stories, and opening social gathering lots. In running such service business, the main capital is not money itself, but most importantly trust, perseverance, and business ethics.
Daryanto. 2011. Manajemen Pemasaran: Sari KuLiah. Bandung: Satu Nusa.
Elisa. 2018. Tinjauan Hukum Islam Terhadap Jasa Titip pada Praktik Jual Beli Online. Skripsi, Fakultas Syariah dan Hukum, Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Yogyakarta.
Elfin, H. Moita, S. dan Yusuf, B. 2019. Potret Gaya Hidup Konsumerisme di Kalangan Perempuan”, Jurnal Neo Societal, April, 4(2):745-755.
Ikhtiary, Dezella Mutia. 2020. Analisis Maslahah Mursalah Pada Bisnis Jasa Titip Beli (Jastip) Sebagai Alternatif Penghasilan Generasi Milenial Di Sidoarjo. Skripsi, Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sunan Ampel Surabaya, Surabaya.
Laohapensang, O. 2009. “Factors Influencing Internet Shopping Behaviour: A Survey Of Consumers In Thailand”, Journal of Fashion Marketing And Management, 13(14):501-513.
Mahriani, E. 2020. “Model Bisnis di Tengah Pandemi Covid-19”, Jurnal Hadartul Madaniya, Juni, 7(1):9-14.
Mahesti, Indira Putri dan Gusti. 2019. “Perlindungan Hukum Terhadap Pengguna Jasa Titip Online”, Journal Ilmu Hukum, November, 7(10):1-17.
Muslicha, Intan Sari dan Irwansyah. 2019. “Instagram dan Fenomena Jastip di Indonesia”, Journal Communication Spectrum, 9(1):146-157.
Rizki, Amelia Putri. 2019. Pola Komunikasi Antara Penyedia Jasa Titip Beli (Jastip) Dengan Konsumen Dalam Berbelanja Melalui Instagram (Studi Pada Pola Komunikasi Jastip @Herhabit.Jastip Dengan Konsumennya). Skripsi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sriwijaya, Palembang.
Rizki, Della Amanda. 2020. Tinjauan Hukum Ekonomi Syariah Terhadap Akad Jasa Titip Jual Beli Online Melalui Instagram: Studi Kasus Toko Online Joyfull Di Purwokerto). Skripsi, Fakultas Syariah,
Institut Agama Islam Negeri Purwokerto, Purwokerto.
Sari, Zurifah Diana. 2018. Analisis Fiqih Muamalah Terhadap Praktik Jasa Titip Online di Akun Instagram @Storemurmersby. Skripsi, Fakultas Syariah dan Hukum, Universitas Islam Negeri Sunan Ampel Surabaya, Surabaya.
Tjiptono, F dan Chandra. 2012. Pemasaran Global Konteks Offline dan Online. Yogyakarta: UPP STIM YKPN.
Wariati, Ambar dan Nani I.S. 2014. “E-commerce Dalam Perspektif Perlindungan Konsumen”, Jurnal Ekonomi & Bisnis, November, 1(2):2-19.