Emik
type: channel
description: EMIK: Jurnal Ilmiah Ilmu-Ilmu Sosial berisi artikel-artikel ilmiah dalam bidang ilmu-ilmu sosial yang didasarkan pada hasil-hasil penelitian yang relevan, teori dan review buku Diterbitkan : Universitas Muslim Maros ISSN 2654-394X (media cetak) ISSN 2654-4261 (media online) Alamat Redaksi: Jl. Dr. Ratulangi No. 62 Maros, Sulawesi Selatan 90511 Email: emik@umma.ac.id Website: https://ejournals.umma.ac.id/index.php/emik
publisher: Universitas Muslim Maros
language: en
publication name: Emik
issn: 2654-394X
items: Kecantikan, Skincare, dan Validasi Sosial
items: “Bebas Bertanggungjawab:” Responsible Waste Management dan Prilaku Konsumen Restoran Shabu & Grill Berkonsep AYCE di Makassar
items: E-sport: Persepsi, Kompetisi Digital, dan Lokalitas (Studi Kasus Komunitas Unhas E-sport)
items: Boti: Stigma Terhadap Laki-laki Feminin di Lingkungan Kampus
items: Ladies Parking: Pengalaman Pengguna Ruang Parkir Khusus Perempuan di Kota Makassar
items: Mobilisasi Aksi Protes Massal Melalui Fitur Template di Instagram
items: To Pusa: Adaptasi, Respon, dan Stigma Terhadap Perempuan Muallaf di Desa Buntu Pepasan Toraja Utara
items: Childfree Dalam Pandangan Katolik: Pandangan Penganut, Pemuka Agama, dan Umat Gereja
items: Psikososial Berkendara Agresif
items: Maeloka Toba’: Studi Kasus Waria Yang Kembali Menjadi Laki-Laki Normal di Kabupaten Soppeng
items: Stigma Terkait Perselingkuhan dalam Perspektif Pelakor
items: “Anugrah atau Musibah”: Pinjaman Online di Kalangan Mahasiswa
items: Meme Sebagai Medium Gerakan Sosial Politik ala Mahasiswa Unhas
items: Musik Indie Makassar: Makna, Proses Publikasi, dan Lokalitas
items: Pataka: Media Informasi dalam Kegiatan Mahasiswa
items: Hemp Makassar: Pendirian, Hambatan dan Respon Masyarakat Terhadap Perjuangan Legalisasi Ganja Medis
items: Resiliensi Pelaku Bisnis Kuliner di Masa dan Pasca Pandemi Covid-19 di Kota Makassar
items: Sumangêqna Wanuaé: Konstruksi Sosial dan Identitas Lembaga Adat Desa Wanua Tosora di Kabupaten Wajo
items: “Nilai-nilai Bawah Tanah:” Tinjauan Antropologis Tentang Anarkisme Dalam Paradigma Cultural Studies di Kalangan Anak Muda Kota Makassar
items: Tren Healing di Instagram: Penyembuhan Kekinian di Kalangan Mahasiswa
items: FoMO: Kecemasan Digital di Kalangan Pengguna TikTok
items: “Dari Mata Turun ke Hati”: Penggunaan Eyelash Extensions di Kalangan Siswi Sekolah Menengah
items: Double Standard dan “Open Minded”: Stigma Terhadap Social Justice Warrior pada Isu Feminisme di Twitter
items: “Lebih Banyak Dramanya Daripada Nyatanya”: Makna, Motif, dan Keberlanjutan Hubungan Pacaran Virtual di Twitter
items: “Biar Mirip K-pop Idol”: Optimalisasi Penampilan K-pop Dance Cover di Kota Makassar
items: Ngevape: Peralihan, Etika, dan Penolakan Penggunaan Vape di Kalangan Mahasiswa
items: Racun Tiktok: Inspirasi Facecare di Kalangan Mahasiswi Kota Makassar
items: Flexing di Instagram: Antara Narsisisme dan Benefit
items: Waithood: Tren Penundaan Pernikahan pada Perempuan di Sulawesi Selatan
items: Zero Waste Lifestyle: Gaya Hidup Ramah Lingkungan di Kalangan Anak Muda di Kota Makassar

Kecantikan, Skincare, dan Validasi Sosial
type: item
description: Facial skincare has become a cultural practice that serves not only as a functional necessity but also as a means of seeking social validation. Although most research on beauty focuses on purchasing decisions and marketing effectiveness, the role of social validation in shaping consumer experiences and satisfaction with skincare products has not been widely explored, and this article fills this gap. Using a qualitative approach, this study involves ten informants consisting of two housewives, three content creators, two make up srtists and college students respectively, and a high school student. Their age ranges between 17 and 27 years, and they are active users of Bening's Skincare in Makassar. Data collection was conducted by combining observation on social media platforms and in-depth interviews. The study shows that consumer perceptions are formed through two main aspects: expectations influenced by visual testimonials on social media and interpersonal recommendations, and safety perceptions that become critical considerations, especially after the "blue label" controversy. Three main factors influence product selection: recommendations from close friends/relatives that provide interpersonal trust, the influence of social media that provides visual evidence and social proof, and suitability to personal needs based on individual skin conditions. Social validation plays a significant role in mediating between individual needs and social expectations. It operates through three dimensions; recognition through appearance transformation, social feedback, and social pressure. Positive validation occurs when the environment provides affirming responses such as compliments and positive attention, while negative validation occurs by critical responses from other or by comparison between those who have good-looking skin condition and who have bad-looking skin condition that create pressure to improve skin conditions. Consumers know they are being validated through direct …
subject: Articles
  topic: section
subject: Beauty
  topic: keywords
subject: Bening's Skincare,
  topic: keywords
subject: Perception
  topic: keywords
subject: Social Validation
  topic: keywords
subject: Social Expectation
  topic: keywords
creator: Nur Iftita
rights: Copyright (c) 2025 Nur Iftita http://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-11
publication date: 2025-11-11
starting page: 123
ending page: 137
doi: 10.46918/emik.v8i2.2950

“Bebas Bertanggungjawab:” Responsible Waste Management dan Prilaku Konsumen Restoran Shabu & Grill Berkonsep AYCE di Makassar
type: item
description: In recent years, the All You Can Eat (AYCE) concept restaurant has become increasingly popular as a group dining venue among Indonesian consumers, including families, teenagers, office workers and culinary enthusiasts, food vloggers, etc. where people can eat as much as they want. However, consumers cannot just take the food. While most studies on food waste focus on how restaurants' policies prevent food waste, this article not only looks at restaurant policies, but also how consumers are responsible for what they take at AYEC concept restaurant. This qualitative research was conducted on consumers of shabu & grill restaurants in Makassar, South Sulawesi, Indonesia. Informants was selested using puspossive sampling based on the criteria that they have experienced eating at AYCE restaurant. There are ten informants participated in this study, who are varied on the basis of gender (three males and seven females), age (between 21 and 30), and job (students, office workers, and general public). Data was collected using observation of dining activities and in-depth interviews, exploring their views on AYCE concept, restauran’st policy, and consumers’ responsibility (driven by individual awareness and fine system). Shabu & grill all-you-can-eat (AYCE) restaurants offer a unique dining experience for counsumers, not only in their diverse food offerings but also through specific policies: fixed pricing, self-service, time limits, and a fine system. The fixed, upfront payment allows diners to enjoy unlimited dishes, differentiating it from conventional à la carte restaurants. The self-service model provides customers with full autonomy in selecting their desired food. However, time limits necessitate self-control to prevent food waste and exceeding allocated dining durations, both of which incur fines. Consumer perspectives on the AYCE concept are twofold: food exploration and food responsibility. The former allows patrons to sample a wide array of dishes, while the latter …
subject: Articles
  topic: section
subject: restaurant
  topic: keywords
subject: all you can eat
  topic: keywords
subject: policy
  topic: keywords
subject: challenge
  topic: keywords
subject: responsible waste
  topic: keywords
subject: environment
  topic: keywords
creator: Asty Munawarti Tantu
rights: Copyright (c) 2025 Asty Munawarti Tantu http://creativecommons.org/licenses/by-sa/4.0
date: 2025-06-30
publication date: 2025-06-30
starting page: 107
ending page: 122
doi: 10.46918/emik.v8i1.2744

E-sport: Persepsi, Kompetisi Digital, dan Lokalitas (Studi Kasus Komunitas Unhas E-sport)
type: item
description: E-sport have evolved from a form of entertainment into a global industry with significant social, economic, and cultural impacts. While most studies focus more on negative impact of e-sport, very limited studies on the positive impact on this kind of sport, particularly among university students. This article explores e-sports practices within the university environment as a form of digital competition that goes beyond entertainment and becomes a medium for identity production, symbolic capital, as well as local expression. Using a qualitative approach and a case study of the Unhas E-sport community, data were collected through participant observation and in-depth interviews with ten informants, consisting of three e-sport professional players, four e-sport fans, and three e-sport tournament organizers. The findings reveal four key points: first, e-sports is perceived not merely as gaming, but as a career path and form of digital labor requiring discipline and strategy; second, campus-level tournaments are organized professionally, demanding intensive preparation and high mental resilience; third, the competition process involves media distribution strategies that construct reputation and symbolic capital; and fourth, e-sports practices reflect Makassar’s local expressions through team identity, cultural narratives, and the use of digital spaces. Overall, e-sports functions as a symbolic arena and microeconomic environment that fuses global gaming culture with local values, while also shaping a new digital habitus among university students.
subject: Articles
  topic: section
subject: e-sport
  topic: keywords
subject: digital sport
  topic: keywords
subject: competition
  topic: keywords
subject: habitus
  topic: keywords
subject: locality
  topic: keywords
creator: Fadli Akbar
rights: Copyright (c) 2025 Fadli Akbar http://creativecommons.org/licenses/by-sa/4.0
date: 2025-06-30
publication date: 2025-06-30
starting page: 90
ending page: 106
doi: 10.46918/emik.v8i1.2704

Boti: Stigma Terhadap Laki-laki Feminin di Lingkungan Kampus
type: item
description: The phenomenon of feminine men who do not conform to hegemonic masculinity norms is often subject to social stigma, particularly through negative labelling, such as the term boti. This study aims to explore the responses of feminine men to such stigma, understand the campus environment’s perception of their identities, examine the construction of gender identity within campus social spaces, and analyze the social impact of stigmatization. This research uses a qualitative approach with a case study method and narrative analysis to explore the experiences of victims of stigma and the social interaction patterns that influence them. Data were collected through interviews with ten informants, consisting of four feminine male students (victims of stigma), two students who perpetrated the stigma, two members of the academic staff (lecturers), and two other students. The findings reveal that feminine men respond to stigma in various ways, including rejecting the label, adapting to the social environment, ignoring the stigma, and accepting it as a form of self-affirmation. The impacts caused by stigma include: labeling and exclusion, social pressure, identity conflict and discomfort in social relations, and the emergence of alternative social dynamics that are exclusive and defensive. The social pressure not only affects their psychological well-being, but also impacts their interpersonal relationships and academic performance. Some experience tension of identity, while others manage to build supportive social spaces. This study emphasizes the importance of creating an inclusive campus environment not merely by promoting tolerance, but by fostering mutual understanding. Through constructive dialogue, campuses can become spaces that promote equality and solidarity for diverse gender expressions
subject: Articles
  topic: section
subject: feminine
  topic: keywords
subject: men
  topic: keywords
subject: stigma
  topic: keywords
subject: boti
  topic: keywords
subject: gender identity
  topic: keywords
subject: expression
  topic: keywords
subject: campus
  topic: keywords
creator: Nuzulul Shofa' Salsabila
creator: Nurul Ilmi Idrus
rights: Copyright (c) 2025 Nuzulul Shofa' Salsabila, Nurul Ilmi Idrus http://creativecommons.org/licenses/by-sa/4.0
date: 2025-06-21
publication date: 2025-06-21
starting page: 24
ending page: 43
doi: 10.46918/emik.v8i1.2675

Ladies Parking: Pengalaman Pengguna Ruang Parkir Khusus Perempuan di Kota Makassar
type: item
description: Ladies parking is a women-only parking facility introduced to improve the safety and comfort of female users. Many countries around the world have implemented this facility, including Indonesia. In Makassar, women-only parking faces various challenges in its implementation that affect the users’ experience. This article focuses on the user experience and obstacles encountered in the implementation of ladies parking in the city of Makassar. This research using a qualitative approach was conducted in three shopping centers in Makassar, namely Panakkukang Mall, Nipah Mall and Ratu Indah Mall. This study involved 13 informants who varied based on gender consisting of six women and seven men, age (between 21 and 53 years), job (college students, private employees, housewives, parking attendant, and lecturer) and status (users, intruders, parking attendants and observers). In-depth interview and observation are two data collection methods employed in this study. The findings of this study show that the experience of users of ladies parking facilities in the city of Makassar is divided between satisfaction and disappointment. While the first can be seen from the joy of female users because this facility helps to make ease to get a parking space. On the other hand, female users feel disappointed since many parking users ignore the ladies parking rules. This is a challenge in itself in optimizing the existence of this particular facility for women. Ladies parking cannot be optimized due to a number of obstacles, namely: the male intrusion into ladies parking who see parking area is for everybody regardless of their gender, the non-compliance of male drivers with rude responses, weak supervision in the ladies parking area, and limited space for the ladies parking. Non-compliance with special parking for women is usually followed by a debate related to equality in parking lots, that anyone can park anywhere, men or women and this hinders the provision of particular parking lot…
subject: Articles
  topic: section
subject: ladies parking
  topic: keywords
subject: users
  topic: keywords
subject: intruders
  topic: keywords
subject: gender
  topic: keywords
subject: experience
  topic: keywords
creator: Andi Jihan Azizah
rights: Copyright (c) 2025 Andi Jihan Azizah http://creativecommons.org/licenses/by-sa/4.0
date: 2025-06-30
publication date: 2025-06-30
starting page: 73
ending page: 89
doi: 10.46918/emik.v8i1.2673

Mobilisasi Aksi Protes Massal Melalui Fitur Template di Instagram
type: item
description: Social media as a sophisticated technology presented by humans has become a medium for mobilizing mass protests, especially Instagram in this modern era. One of the features on Instagram, namely the template feature, has become a new medium for carrying out mass protests. In this article, we will discuss how the template feature becomes a medium for mobilizing spontaneous mass protests on Instagram which becomes a space for public participation in determining the direction of policy which in this case is interpreted as cyberdemocracy. This qualitative research was conducted using a netnographic approach. Netnographic research is used to explore culture in digital space, especially how people utilize digital space in activism movements through the template feature on Instagram. This study involved twelve informants aged (between 21 and 32 years) and acted as template makers and template distributors. Data collection in this study used observation and in-depth interview methods that lasted for six months. Mass protests through the template feature on Instagram discussed various issues ranging from problems related to sexual violence, government policies, human rights violations, and various other issues that are currently occurring in society. This action occurred due to the limitations of real space in voicing public aspirations and driven by the tendency to follow trends (virality). This template feature is used as a mobilization medium because the use of features that are more practical and easy to disseminate. In addition, the public can more easily accept the information conveyed through this template feature because of the presentation of the protest narrative which is made concisely. By utilizing this feature as a medium for mass protest actions on Instagram, it becomes a space for conveying public opinion in an effort to intervene in public policy.
subject: Articles
  topic: section
subject: template feature
  topic: keywords
subject: mass protests
  topic: keywords
subject: mobilizing
  topic: keywords
subject: cyber community
  topic: keywords
subject: trends
  topic: keywords
subject: short narrative
  topic: keywords
creator: Sharlah Aulia Kahar
rights: Copyright (c) 2025 Sharlah Aulia Kahar http://creativecommons.org/licenses/by-sa/4.0
date: 2025-06-21
publication date: 2025-06-21
starting page: 1
ending page: 23
doi: 10.46918/emik.v8i1.2631

To Pusa: Adaptasi, Respon, dan Stigma Terhadap Perempuan Muallaf di Desa Buntu Pepasan Toraja Utara
type: item
description: Converting to Islam is a form of religious conversion phenomenon that reflects the movement from one belief to another, in the context of this article, from Christianity to Islam. Although many studies have examined guidance and mentoring for converts, few (if any) have focused on the stigma against converts, especially female converts. This article fills this gap. This qualitative research was conducted in Buntu Pepasan Village, North Toraja. A total of 12 informants were involved in this study, consisting of eight women and four men, five of whom were converts, six families of converts, and one community leader. Data collection was carried out using in-depth interviews and observations. This study discusses how perceptions are related to converting. Some women converted to Islam based on personal beliefs and as an expression of religious freedom, others converted to Islam because of marriage. Converting to Islam not only has an impact on changes in spiritual beliefs, but it also has complex social consequences. In the new religion, they adapt in various aspects, namely: understanding Islamic teachings, eating habits, socializing, and changes in dress codes. They are socially ostracized from their families, but also excluded from customary rituals. However, it also highlights that female converts strive to practice Islam while maintaining ties with their families and cultural traditions. In addition, female converts are stigmatized with the term to pusa (heretics), who are considered to have deviated from ancestral values. The stigma against pusa is also combined with various negative terms such as to baga-baga (stupid people), to rokossik (naughty people), mariga-riga liu to pengauranmu (very dirty people), to natamai setang (people who are possessed by demons). However, the stigma against women who convert to islam is not directed at men. This is because a woman is a symbol of honor (siri’) for the family. Although they face serious challenges in the form of soci…
subject: Articles
  topic: section
subject: female
  topic: keywords
subject: converts
  topic: keywords
subject: religin
  topic: keywords
subject: conversion
  topic: keywords
subject: stigma
  topic: keywords
subject: toraja
  topic: keywords
subject: islam
  topic: keywords
creator: Arsih Susanti Moga
rights: Copyright (c) 2025 Arsih Susanti Moga http://creativecommons.org/licenses/by-sa/4.0
date: 2025-06-30
publication date: 2025-06-30
starting page: 44
ending page: 72
doi: 10.46918/emik.v8i1.2627

Childfree Dalam Pandangan Katolik: Pandangan Penganut, Pemuka Agama, dan Umat Gereja
type: item
description: The term childfree is used to refer to people or couples who choose not having children. Childfree is considered violating Catholic marriage vow and becomes controversy. Despite its controversy, childfree becomes more common. This article deals with childfree in Catholic teachings from the view of childfree adherents, religious leaders, and church people. This qualitative research was conducted in Makassar. There are 13 informants who get involved in this study, consisting of six childfree adherents, a priest, two fraters and four Catholics. Data was collected using in-depth interview and observation. Childfree among Catholic couples raises oppositional responses, between those who agree and those who disagree. The Catholic Church teaches that procreation is the main purpose of marriage, while each individual is free to choose not to have children (childfree). Procreation is not only seen as a biological act, but also as a spiritual act that consummates marriage and is part of God's plan. Children are not only considered descendants, but also "gift from God." The reasons why Catholic couples choose to be childfree are the trauma of miscarriage, fear of childcare, the desire to enjoy being together as a couple, and not wanting to be bothered. Although the choice to be childfree is a personal right, this is contrary to the teachings of the Catholic Church. The childfree option is quite disturbing when viewed from the perspective of Catholic teachings. However, if a Catholic couple has made a choice, they are expected to balance it with religious service activities. This means that even though the childfree choice is contrary to Catholic teachings, they are expected to get closer to God to balance between the choice and the service. Catholic religious leaders expressed their concern about the increasingly widespread childfree phenomenon. According to them, childfree goes against Catholic religious teachings regarding marriage and procreation. Catholics also have differ…
subject: Articles
  topic: section
subject: Childfree
  topic: keywords
subject: Catholic Church
  topic: keywords
subject: Catholic Couple
  topic: keywords
subject: Marriage
  topic: keywords
subject: Procreation
  topic: keywords
creator: Bella Kristy
rights: Copyright (c) 2024 Bella Kristy
date: 2024-11-26
publication date: 2024-11-26
starting page: 90
ending page: 112
doi: 10.46918/emik.v7i2.2368

Psikososial Berkendara Agresif
type: item
description: Traffic accidents pose a serious threat to modern society, with significant consequences including injury, disability, death, and economic and social impacts, caused primarily by motor vehicles, and influenced by environmental, mechanical, and human factors. Current traffic research often focuses on driver-related factors, including aggressive driving behavior. This article aimed to review literature concerning aggressive driving and the psychosocial factors that may influence it. This article is based on an examination literature review of 18 research articles, regarding psychological variables influencing aggressive driving behaviour. The study shows that psychosocial factors are categorised into four, namely cognitive, personality, mental condition, and social factors. Cognitive factors consist of risk perception, self-control, moral disengagement, perceived behavioral control, traffic locus of control, mindfulness, psychological resilience, cognitive reappraisal, cognitive emotion regulation, and difficulties in emotion regulation. Personality factors comprise the Big Five traits (conscientiousness, agreeableness, and neuroticism), the Dark Triad traits (narcissism, Machiavellianism, and psychopathy), the Light Triad traits (humanism, Kantianism, and faith in humanity), life history strategies, driver overconfidence, attitudes toward aggressive driving, willingness to drive aggressively, emotional maturity, emotional intelligence, impulsivity, and sensation seeking. Mental condition factors consist of stress, anxiety, and depression. Social factors consist of social desirability, safe driving climate among friends (peer pressure, social costs, communication, and shared commitment to safe driving), social exclusion, social identity, and masculinity. This literature review is constrained by the limited number of sources analyzed. Future research should aim to include a greater number of studies and broaden the scope of psychosocial factors influencing aggressive d…
subject: Articles
  topic: section
subject: Aggressive driving
  topic: keywords
subject: psychosocial
  topic: keywords
subject: cognitive
  topic: keywords
subject: personality
  topic: keywords
subject: mental condition
  topic: keywords
subject: social
  topic: keywords
creator: Made Ardha Nare Swari
rights: Copyright (c) 2024 Made Ardha Nare Swari
date: 2024-12-30
publication date: 2024-12-30
starting page: 193
ending page: 214
doi: 10.46918/emik.v7i2.2493

Maeloka Toba’: Studi Kasus Waria Yang Kembali Menjadi Laki-Laki Normal di Kabupaten Soppeng
type: item
description: The controversy of the existence of transgender (waria) is evident. In Soppeng, Their existence has recently become controversial with its various activities, one of which is the Porseni waria event throughout South Sulawesi which resulted in strong protests from the surrounding community because this event is considered as an effort to carry out an indirect campaign in supporting to legalize LGBT, including waria. This was mainly triggered by the increasing number of waria communities. While waria are increasingly and openly proving their existence and their groups in Soppeng, there are also waria who intend and/or are transformed into full men. This article deals with how waria repent in order to return to their biological sex status as normal men. This qualitative research was conducted in Lalabata District of Soppeng Regency for three months in 2023. I triangulate between in-depth interview and observation as my data collection methods. There were eight waria involved in this study whose age between 26 and 46 years, with various types of work (private employees, gold sellers, farmers, waiters and construction workers). The study indicates that there are two main factors that trigger the repentance of waria to be a full male, internal and external factors. The internal factors consist of something stucking in one’s heart, desire to start a new life, desire to get married, and spiritual calling, as the main trigger; the external factors include family encouragement and social pressure, as the supporting trigger. Internal and external factors are intertwined with each other. The repent strategies carried out by waria comprise of staying away from waria social environment, changing appearance, following ruqyah, and attending tarbiyah/taklim/religious lectures. In addition, the impacts of conversion experienced by waria is feeling happy, changing their appearance, and planning their future life by building a family and deepening their religion. It is argued in this a…
subject: Articles
  topic: section
subject: waria
  topic: keywords
subject: tobat
  topic: keywords
subject: bertobat
  topic: keywords
subject: pertobatan
  topic: keywords
subject: laki-laki
  topic: keywords
creator: Nur Safitra
rights: Copyright (c) 2024 Nur Safitra
date: 2024-12-23
publication date: 2024-12-23
starting page: 176
ending page: 192
doi: 10.46918/emik.v7i2.2397

Stigma Terkait Perselingkuhan dalam Perspektif Pelakor
type: item
description: In recent years, there are two terms related to infidelity, namely pelakor, a label that is given to women who snatch someone’s husband and pebinor, a label that is given to men who snatch someone’s wife. However, the term pelakor is more popular than pebinor, either in real life or in social media. This is also the case for stigma. Stigma to pelakor is more popular than stigma associated with pebinor. While the existing literatures on infidelity focus more on stigma toward pelakor on social media, little [if any], study deals with stigma towards pelakor from the perspective of pelakor themselves. This article fills this gap. This qualitative research was conducted in Makassar. There are five pelakor who get involved in this study. Data collection was carried out using in-depth interview and observation through social media. The research shows that the reasons why women snatch someone’s husband are economic needs, frequency of encounters, and rekindled love (CLBK). The process of becoming a pelakor often begins through social media, workplace interactions, or introduced by friends. In the perspective of pelakor, the stigma against them includes labels such as women without self-respect, cheap women, love in love, and immoral women, reflecting society's negative perceptions towards pelakor. However, pelakor themselves respond to this stigma in various ways, ranging from feeling of shame and desiring for self-improvement, to behave indifference toward social judgment, reflecting their personal autonomy over their life choices. It is argued in this article that while pelakor realised that they are stigmatised and ruin someone’s marriage, no one immediately ends their relationship. Pelakor even “enjoy” the affair and don’t care what people say about it.
subject: Articles
  topic: section
subject: Stigma
  topic: keywords
subject: pelakor
  topic: keywords
subject: infidelity
  topic: keywords
subject: perspective
  topic: keywords
subject: Homewrecker
  topic: keywords
creator: Annisa Pratiwi Rosjayani
creator: Nurul Ilmi Idrus
rights: Copyright (c) 2024 Annisa Pratiwi Rosjayani, Nurul Ilmi Idrus
date: 2024-12-22
publication date: 2024-12-22
starting page: 151
ending page: 175
doi: 10.46918/emik.v7i2.2405

“Anugrah atau Musibah”: Pinjaman Online di Kalangan Mahasiswa
type: item
description: The proliferation of online loan (pinjol) users among students is not something new, in fact many studies have examined the use of online loans, which focus more on the ease of accessing online loans. This article focuses on the reasons and impacts of using online loans among university students. Using qualitative approach, this study was carried out in Makassar City between September and December 2023. There were ten informants who participated in this study, consisting of seven women and three men, with an age range of 20 to 21 years. In this study, in-depth interviews and observation methods were used as data collection techniques. The results of this research show students have many needs, but at the same time have limited funds whike they depend on their parents. So they will look for various alternatives to have money and to meet their needs, one way is to borrow money. In this modern era, technology and financial sector are innovating to create new services, namely online loans. Online loans help the general public, including students, who need fast funds with easy requirements and quick process. The reasons why students use loans are divided into two, namely: to meet urgent needs (such as buying books, paying boarding houses, and paying off debts); and to meet their entertainment needs (such as online shopping and gambling capital). If online loans are used for urgent needs, then borrowing is a "gift". However, if online loans are used for entertainment needs, then online loans are a "disaster". Addiction to such loan and being entangled in an endless cycle of debt to the point of using other loans to pay off debt are the impacts of uncontrolled use of online loans.
subject: Articles
  topic: section
subject: Kata Kunci: Mahasiswa, Pinjaman Online, kebutuhan
  topic: keywords
creator: Lutfia Umboh
rights: Copyright (c) 2024 Lutfia Umboh
date: 2024-12-07
publication date: 2024-12-07
starting page: 138
ending page: 150
doi: 10.46918/emik.v7i2.2471

Meme Sebagai Medium Gerakan Sosial Politik ala Mahasiswa Unhas
type: item
description: The era of modernization opens up a wide space for students to be directly involved in various forms of discourse and forums in the real space as well as virtual space. The student movement, which is always identified with taking to the streets and ending in anarchy makes society anxious, nowadays meme-based movement emerges as an alternative for students to convey their aspiration as well as critics to the authorities. While the existing literatures focus more on the use of meme as a medium for society to participate in socio-political issues, this article examines the content and effectiveness of meme-based movement of Unhas students. This qualitative research was carried out at Hasanuddin University using in-depth interview and observation as my data collection methods. Eight informants participated in this research, they consist of four activists and another four meme makers. The study shows that meme-based movement has initially emerged from personal concerns of meme makers regarding social, political, and government policies in Indonesia. This then turned into a common concern among students. Unhas students' conception of meme is related to the combination of images and writing that contains information. So far, this meme-based movement has been used by Unhas students regarding a series of issues related to the fate of lower classes, political discourse, and regulatory changes. However, memes as an alternative movement method has some weaknesses, namely the effectiveness of the movement in terms of the spread of meme content and the progress of the movement) and the short content of meme tends to rise multiple interpretations and therefore has the potential to cause misinterpretation for readerst.
subject: Articles
  topic: section
subject: Meme
  topic: keywords
subject: Alternative
  topic: keywords
subject: Movements
  topic: keywords
subject: Unhas Students
  topic: keywords
subject: content
  topic: keywords
subject: weaknesses
  topic: keywords
creator: Muhammad Iqbal Pamungkas
rights: Copyright (c) 2024 Muhammad Iqbal Pamungkas
date: 2024-11-27
publication date: 2024-11-27
starting page: 113
ending page: 137
doi: 10.46918/emik.v7i2.2433

Musik Indie Makassar: Makna, Proses Publikasi, dan Lokalitas
type: item
description: Indie music, which is based on the “do it yourself spirit,” allows performers to create works freely without any demands. Indie music moves, develops and slowly creates its own flow. Indie music in its own way chooses to be outside the mainstream or does not follow market orientation. While there is a lot of related existing literatures, little (if any) has studied the locality of indie music. This article fills the gap This research with a qualitative approach was carried out in Makassar City. Those who participated in this research were 10 people, who varied based on the basis of age (between 20 and 38 years) and status (four musicians and six music listeners). Data was obtained from in-depth interviews and observations. The study indicates that indie music is a type of music that originates from a form of freedom of expression that is not tied to industry standards and is not market-oriented. Indie music is not a genre, indie is the principle of independence of a musician. Indie music is never synonymous with a certain music genre, indie music is free to choose its genre. Indie music not only contains value in terms of its lyrics, but also in terms of its musicality. There are three stages that indie musicians go through before their work is finally published, namely the pre-production, production and distribution stages. The locality of music creates uniqueness in the world of indie music. However, this locality is not just about creating a geographically identifiable voice, but also about celebrating local heritage, culture and experiences. Meanwhile, indie musicians not only create music, but also become part of a community that grows together. Collaboration on a local scale creates a sense of togetherness, strengthening deep bonds between musicians and their communities. Adaptive attitudes are a major force in the world of indie music and adaptive schema in indie music refers to an approach that allows flexibility and evolution in musical creativity
subject: Articles
  topic: section
subject: Musician
  topic: keywords
subject: music
  topic: keywords
subject: lovers
  topic: keywords
subject: indie music
  topic: keywords
subject: lokality
  topic: keywords
subject: adaptive scheme
  topic: keywords
creator: Kurniawan Haeruddin
rights: Copyright (c) 2024 Kurniawan Haeruddin
date: 2024-06-30
publication date: 2024-06-30
starting page: 79
ending page: 89
doi: 10.46918/emik.v7i1.2259

Pataka: Media Informasi dalam Kegiatan Mahasiswa
type: item
description: In the current era where everything is instantaneous, things can be done using the internet or online media so that something to be done can be done more effectively, such as disseminating information online is easier than disseminating information offline. Social media has become the dominant communication medium used by society and as a medium for obtaining information, including among students. In the midst of the onslaught of online media, offline media, named Pataka, still exists today. This article deals with this. This research using a qualitative approach was carried out in Makassar City between September and December at Hasanuddin University. Those who participated in this research were 10 college students, consisting of three women and seven men, aged between 19 and 21 years, who were recruited using purposive sampling. The findings of this research show that pataka is interpreted in relation to three aspects, namely: pataka as a visual communication tool, sacred media, representation/symbol of student body, and marker for the location of the implementation of students’ body activities. Pataka have various shapes and functions: small square pataka, large square pataka, and rectangular pataka. The small square pataka functions as a marker for activities carried out outside the campus. The large square pataka serves to place the institution's logo. Although large square pataka can be used outside or inside campus, generally large square pataka is used for stage backgrounds. Meanwhile, the rectangular pataka functions as a welcome banner. Even though in this current era the onslaught of technology is so powerful, pataka as an offline medium is still used among college students. The fundamental aspects that underlies why pataka still exists today because pataka has become part of the tradition of a student body in their institutional activities. Apart from that, the existence of pataka is also a symbol of unity and solidarity of student body members.
subject: Articles
  topic: section
subject: Pataka
  topic: keywords
subject: College Students
  topic: keywords
subject: Media Informasi
  topic: keywords
subject: Offline Media
  topic: keywords
subject: Existence
  topic: keywords
creator: Hasmawati Hasmawati
rights: Copyright (c) 2024 Hasmawati
date: 2024-06-30
publication date: 2024-06-30
starting page: 65
ending page: 78
doi: 10.46918/emik.v7i1.2190

Hemp Makassar: Pendirian, Hambatan dan Respon Masyarakat Terhadap Perjuangan Legalisasi Ganja Medis
type: item
description: Cannabis which is still classified as a class one narcotic under law No. 35 of 2009 in Indonesia, has led to the formation of several organizations advocating for the legalization of cannabis, especially for medical purposes in Indonesia. This article deals with how Hemp Makassar struggle to advocate the legalization of cannabis for health in Indonesia. This qualitative research was conducted in the City of Makassar. The study involves ten informants which vary on the basis of sex (three women and seven men), age (between 21 and 38 years), position in Hemp (official staff and members of Hemp). Observation and in-depth interview are two types of data collection methods employed in this study. The study indicates that Hemp Makassar originated from a branch of LGN that splits off because they felt they were not given authority by the central LGN, as their methods of movement were considered deviant. Hemp's struggle is not just about speak out on the streets, but it also involves various methods and engages in different activities. On the way, Hemp faces various obstacles in its struggle to advocate the legalization of cannabis, namely misunderstandings, regulations and media involvement. The public's response to Hemp's struggle is divided into two: those who oppose and those who support the legalization of cannabis for health. Rejection towards the legalization of cannabis is often based on concerns about its social and health impacts, but those who support the legalization of cannabis are people who know and have experienced the positive benefits of cannabis.
subject: Articles
  topic: section
subject: Medical Cannabis
  topic: keywords
subject: Social Movement
  topic: keywords
subject: Struggle
  topic: keywords
subject: Legalization
  topic: keywords
subject: Obstacles
  topic: keywords
subject: Response
  topic: keywords
creator: Salsabila Layla PutriHasan
rights: Copyright (c) 2024 Salsabila Layla PutriHasan
date: 2024-06-28
publication date: 2024-06-28
starting page: 47
ending page: 64
doi: 10.46918/emik.v7i1.2252

Resiliensi Pelaku Bisnis Kuliner di Masa dan Pasca Pandemi Covid-19 di Kota Makassar
type: item
description: The Covid-19 epidemic, which began in March 2020, has had an impact on MSMEs worldwide. Most study of Covid-10 looks at the medical aspects of Covid-19 and how people get survived from Covid-19, this article focuses more on resilience of culinary business actors in facing situations during and after the Covid-19 pandemic. This qualitative research was conducted in the metropolitan city of Makassar. Those who participated in this research were seven culinary business actors who are vary on the basis of age, sex, type of business, length of business. Data was collected through the combination of in-depth interview and observation. The results indicate that as a form of resilience during pandemy Covid-19, culinary businesses in Makassar City improving business/financial management, using digital platforms, promotions/advertisements, product innovations and changing service forms. A number of factors that influence the level of online culinary business resilience in Makassar, namely business experience, smaller business scale, their determination to cultural and religious values, open minded in terms of innovation or input and criticism as well as impartial government policies and programs. In order to survive during and after Covid-19 pandemic, culinary business actors apply a specific marketing business strategy.
subject: Articles
  topic: section
subject: Covid-19 Pandemic
  topic: keywords
subject: Resilience
  topic: keywords
subject: Culinary Business
  topic: keywords
subject: Business Actor
  topic: keywords
subject: Food
  topic: keywords
creator: Mohammad Khomeiny
rights: Copyright (c) 2024 Mohammad Khomeiny
date: 2024-06-26
publication date: 2024-06-26
starting page: 31
ending page: 46
doi: 10.46918/emik.v7i1.2251

Sumangêqna Wanuaé: Konstruksi Sosial dan Identitas Lembaga Adat Desa Wanua Tosora di Kabupaten Wajo
type: item
description: The Village Traditional Institution (LAD) is an institution that carries out traditional functions and is established on the initiative of the village community, which is recognized by the state based on the Regulation of the Minister of Village PDTT RI Number 21 of 2020. LAD Wanua Tosora was formed based on an agreement between the Village Government, the Village Consultative Body, and the community Tosora Village. While most literature related to LAD looks at the role of traditional institutions, this article focuses on the existence of LAD Wanua Tosora in advancing local culture despite facing various challenges. This qualitative research was carried out in Tosora Village, Wajo Regency employing in-depth interview and observation as data collection methods. The informants who participated in this research were 10 people consisting of seven men and three women aged between 24 and 49 years. They are the Tosora Village Head and Trustees, LAD Chair, LAD Members, Chair of the LAD Inauguration Committee, leaders (community, traditional), cultural observers, farmers and village youth, who were recruited purposively. The study shows that the establishment of the Tosora Village Traditional Institution (LAD) faces various challenges, especially regarding the purpose of its formation which is debated between cultural preservation or the potential for new feudalism. The formation of the LAD through community initiatives and an agreement with the village government was formalized by Village Regulation Number 3 of 2022. However, along the way, there was resistance from the community, from the noble descents, and a lack of understanding of local cultural values of the LAD officials. This creates tension and resistance, as well as worsen the relationship between LAD and local communities. Although LAD aims to promote and to preserve culture, its effectiveness is hampered by performance of LAD officials, poor communication, and the insignificant social contribution of LAD officia…
subject: Articles
  topic: section
subject: Lembaga Adat Desa
  topic: keywords
subject: Desa Tosora
  topic: keywords
subject: Stigma Feodalisme
  topic: keywords
subject: Kearifan Lokal
  topic: keywords
creator: Ardi Wardana
rights: Copyright (c) 2024 Ardi Wardana
date: 2024-06-26
publication date: 2024-06-26
starting page: 17
ending page: 30
doi: 10.46918/emik.v7i1.2197

“Nilai-nilai Bawah Tanah:” Tinjauan Antropologis Tentang Anarkisme Dalam Paradigma Cultural Studies di Kalangan Anak Muda Kota Makassar
type: item
description: The anarchist punk subculture started with a spirit of resistance, but unfortunately the popular culture that absorbed this subculture has caused it to lose its resistance essence. Despite its spirit, the subculture has been integrated into the very system it previously resisted. This article focuses on the ways in which young people in Makassar City consume "underground values" and their anarchic forms of expression in adopting these values through creativity, especially in the form of music. This research uses Critical Ethnography as a cultural research approach that uses a critical paradigm, which criticizes and offers solutions to cultural injustice, marginalization, exploitation, and subordination. The Cultural Studies paradigm highlights conflicts, interests, and power in culture. The informants in this article are young people who join a group that consumes "underground values" on a daily basis. The data collection techniques used in this research are through interviews and participatory observation used in the context of qualitative research because it allows researchers to directly observe the actions, attitudes, and atmosphere that exist. The informants in this study were determined by purposive sampling with reference to the following criteria: Young people who join subcultures that consume “subteterranean value” and express them in their daily lives. The results show that political norms and culture influence individual experiences, even encouraging adaptation to expectations that may conflict with personal desires. The transformation of subcultures and "underground values" that originally focused on resistance to the dominant culture, but later integrated into the structure of the dominant culture. The influence of the dominant culture creates alienation and inequality, limiting the freedom of individuals to shape their identity. "Underground values" are a form of alternative and counterculture to the dominant culture, reflecting strong values of collec…
subject: Articles
  topic: section
subject: Subculture
  topic: keywords
subject: Dominant Culture
  topic: keywords
subject: Pop Culture
  topic: keywords
subject: Subterranean Values
  topic: keywords
subject: Anarchism
  topic: keywords
subject: Cultural Studies
  topic: keywords
creator: Muhammad Faris Al Fajri
rights: Copyright (c) 2024 Muhammad Faris Al Fajri
date: 2024-06-22
publication date: 2024-06-22
starting page: 1
ending page: 16
doi: 10.46918/emik.v7i1.2257

Tren Healing di Instagram: Penyembuhan Kekinian di Kalangan Mahasiswa
type: item
description: Healing has become a trended term on Instagram since Covid-19. In 2022, there were a sharp increase of searching for the word “healing” in the Google search engine as compared to 2021. The search for “healing” itself refers more to healing in the sense of traveling, which include holiday. This is due to the fact that during Covid-19 pandemic people stayed at home which caused boredom and stress, so it needs some kind of refresh, popularly known as healing. While most of literatures on healing focus more on the impact of healing, the novel contribution of this article is the importance of posting students’ healing activities in social media. This study was conducted virtually through Instagram since healing caption and healing hashtags (#healing) are widely posted on Instagram. There were 12 students involved in this study, consisting of seven women and five men, whose age ranges between 18 and 21 years, and who are quite active and intensive in healing and posting them on Instagram. Data was collected using interview through chatting and voice note in Instagram and Whatsapp; and observation was carried out by searching for and following #healing. The study shows that healing means the process of curing. In current practice, students interpret healing as: (1) taking a break from activities that cause stress (2) taking a vacation to reduce psychological burden; and (3) “sedative” from various mental tensions. The way they interpret healing is reflected in the healing-related activities they undertake. They are hang-outing in coffee shops/cafés with friends, climbing cool mountains, enjoying the beauty of the beach, exercising, or motorbiking without a clear destination or going to places that can soothe the soul. In essence, whatever activity is carried out for recuperation, this can be categorized as healing. The underlying reason for students to post their healing activities is to promote tourist destinations; as a platform for expressing oneself; and to save immort…
subject: Articles
  topic: section
subject: Social Media
  topic: keywords
subject: Instagram
  topic: keywords
subject: Healing
  topic: keywords
subject: Students
  topic: keywords
subject: Trend
  topic: keywords
creator: Nur Halijah
rights: Copyright (c) 2023 Nur Halijah
date: 2023-12-19
publication date: 2023-12-19
starting page: 234
ending page: 252
doi: 10.46918/emik.v6i2.2091

FoMO: Kecemasan Digital di Kalangan Pengguna TikTok
type: item
description: TikTok is one of the most popular social media today and has even become one of the social media that triggered the emergence of fear of missing out (FoMO) phenomenon. FoMO is a feeling of anxiety, discomfort, and restlessness felt by a person when he/she feels missing out on opportunities, experiences, or even interesting events presented by other TikTok users. While the existing literatures mostly focuse on the psychological aspects of FoMO and the reasons behind its occurrence, a novel contribution of this article is the different levels of FoMO experienced by those who experience it. Using a qualitative approach, this study was conducted between May 2023 and August 2023. There were ten participants involved in this study who had experienced or were currently experiencing FoMO. They varied in terms of gender (four males and six females) and age (between 18 and 24 years old), status (six university students, two employees and the other two high school students. Data were collected using in-depth interview and observation. The research shows that FoMO is the fear of something happening and going viral on TikTok, but when someone misses it or experience it, then he/she will feel left behind, which is popularly termed as "not updated". TikTok is very significant in causing FoMO because it contains unlimited content, is presented in a short duration, is easily accessed, so it can stimulate its users to always scroll (up, down, left, right), and poison its users. When they can't control themselves, they become addicted. There are four main levels of FoMO on TikTok: first, mild FoMO which is just a curiosity to participate in viral content; second, moderate FoMO, where users feel anxious about not being able to follow viral content and create a greater desire to engage; third, severe FoMO which can make users feeling stress and trying to always be connected to TikTok, even to the point of interfering with their daily activities; and finally, extreme FoMO which is the mo…
subject: Articles
  topic: section
subject: Social Media
  topic: keywords
subject: TikTok
  topic: keywords
subject: Digital
  topic: keywords
subject: FoMO
  topic: keywords
subject: Anxiety
  topic: keywords
creator: Dyan Paramitha Darmayanti
creator: Iqbal Arifin
creator: Muh Inayah
rights: Copyright (c) 2023 Dyan Paramitha Darmayanti, Iqbal Arifin, Muh Inayah
date: 2023-12-14
publication date: 2023-12-14
starting page: 198
ending page: 215
doi: 10.46918/emik.v6i2.2041

“Dari Mata Turun ke Hati”: Penggunaan Eyelash Extensions di Kalangan Siswi Sekolah Menengah
type: item
description: Being attractive and beautiful has its own charm which will certainly increase self-confidence. For this reason, women try to improve their appearance, one of which is by doing facial treatment to make them look more attractive. One of the current trends is eyelash extensions which are widely used by women. This article deals with this. This research used a qualitative approach, and it was conducted in Makassar, involving ten female Junior and Senior High School students in Makassar. They are between 14 and 18 years old. Data collection was carried out througuh in-depth interview and observation. Beauty is every woman's dream regardless of age. There are various ways to look beautiful. Eyes are the main aspect of beauty because as a saying state: "from the eyes down to the heart". Eye makeup has a significant influence on the overall beauty of one’s face, even though other parts of the face are not touched by decorative cosmetics. Therefore, special attention is given to apply eye makeup, one of which is by using eyelash extensions. Eyelash extensions also have various forms, namely basic lash or natural eye, soft doll, cat eye, perfect long, open eye. The form of eyelash extensions that is popular among young women is the basic lash type because even if someone uses eyelash extensions, the appearance of this type of eyelash is more natural and not excessive. In addition, there are two types of eyelash extensions, namely classic and premium. However, choosing the form and type of eyelash extensions really depends compatibility on the shape of the user's eyes. The reasons why teenage girls use eyelash extensions are: first, because of the influence of people in their immediate environment who have used eyelash extensions; second, social media has a very significant influence on females teenagers' decisions to use eyelash extensions, through which celebrities and influencers inspire them to use eyelash extensions; third, using eyelash extensions enhance one’s self con…
subject: Articles
  topic: section
subject: Eyelash Extensions
  topic: keywords
subject: Beauty
  topic: keywords
subject: Appearance
  topic: keywords
subject: Reasons
  topic: keywords
subject: Impact
  topic: keywords
creator: Putri Aurelia Valensia
rights: Copyright (c) 2023 Putri Aurelia Valensia
date: 2023-12-14
publication date: 2023-12-14
starting page: 216
ending page: 233
doi: 10.46918/emik.v6i2.1974

Double Standard dan “Open Minded”: Stigma Terhadap Social Justice Warrior pada Isu Feminisme di Twitter
type: item
description: Social Justice Warrior (SJW) is a pejorative term for someone who espouses progressivist views, such as civil affairs, multiculturalism, identity politics, and feminism. The accusation that someone is a SJW implies that they are seeking self-justification rather than truly believing in their views and are pretending to join in the debate. This creates a stigma against SJWs. Previous studies on stigma have focused more on sexual orientation and on people with certain diseases. This article will focus more on SJW on the issue of feminism. This qualitative research was conducted virtually examining stigma toward SJW in Twitter. It involves ten informants, consisting of a male and nine female informants whose age ranges between 20 and 33 years old. Data was collected using in-depth interview and observation. The study shows that SJW are stigmatized because the way they deliver their opinions that are considered to demean others, they have liberal thought, they equalise feminists as women who hate men and controversial opinions. There are two form of stigma to label SJW on Twitter, namely “open minded” and “double standard” insinuations. It turns out that stigma is impacted on SJW itself, which consist of being a victim of doxing, verbal abuse, and receiving blasphemy.
subject: Articles
  topic: section
subject: Stigma
  topic: keywords
subject: Twitter User
  topic: keywords
subject: Social justice warrior
  topic: keywords
creator: Nur Amelia Sari
creator: Nurul Ilmi Idrus
rights: Copyright (c) 2023 Nur Amelia Sari, Nurul Ilmi Idrus
date: 2023-12-14
publication date: 2023-12-14
starting page: 173
ending page: 197
doi: 10.46918/emik.v6i2.2050

“Lebih Banyak Dramanya Daripada Nyatanya”: Makna, Motif, dan Keberlanjutan Hubungan Pacaran Virtual di Twitter
type: item
description: In the era of digital technology, which is increasingly rapid and developing with the creation of various social media applications, this opens a space for people to get to know each other through these media without meeting in person and building an intimate relationship, known as virtual dating. This virtual dating has become a trend among social media account users and one of the most common social media that is used for virtual dating is Twitter. While the existing literatures related to virtual dating is focused more on how social media is used to find virtual partners, this article explores virtual dating to gain an understanding of the meaning, motives, and sustainability of virtual dating relationships through Twitter. This qualitative research was carried out using social media Twitter. Those who participated in this research were ten Twitter account users who have experience virtual dating. They are varied based on their initial place of meeting in the application with their virtual partners (via Twitter, Facebook, and Instagram, and online game Hago) and age (between 18 and 28). Data was collected using in-depth interview and observation techniques via Twitter. The study shows that the meaning of virtual dating is broadly categorised into two: positive and negative meanings. The positive meaning is not only related to expressing love like in conventional dating, but also virtual dating is meant as romantic relationship that trains one’s patience, loyalty, and independence. Virtual dating is interpreted negatively since it is considered as a wasting time relationship, is prone to being cheated, and is an ineffective relationship. The underlying motives for someone to have a virtual dating is classified into three, namely (1) interest (such as pampered with gifts by virtual friends and interesting typing style); (2) feelings {such as too carried away by the treatment of virtual friends and high curiosity (kepo) about virtual dating, feelings of insecurity, …
subject: Articles
  topic: section
subject: Pacaran
  topic: keywords
subject: Virtual
  topic: keywords
subject: Media Sosial
  topic: keywords
subject: Online
  topic: keywords
subject: Twitter
  topic: keywords
creator: Shaqila Hayya Maharani
rights: Copyright (c) 2023 Shaqila Hayya Maharani
date: 2023-12-07
publication date: 2023-12-07
starting page: 153
ending page: 172
doi: 10.46918/emik.v6i2.2037

“Biar Mirip K-pop Idol”: Optimalisasi Penampilan K-pop Dance Cover di Kota Makassar
type: item
description: Cosmetic products are important in changing the appearance of the face to look like a K-pop idol. The ideal facial appearance standard that the dance cover wants to achieve is one that reflects glowing, thin cheeks, long and colored hair, and a no makeup, makeup look. Although the existing literature has examined how to look as similar as possible to a dance cover, a few if any, has looked at their references in the selection and use of cosmetic products, and this article fills this gap. Using qualitative approach, this study involves ten informants, consisting of four men and six women. Their age ranges between 19 and 27 years, and they are active members of AEON dance cover who also work in different sectors (freelancers, bank employees/frontliners, models. Data collection was conducted by combining observation and interviews. The study shows that face is the part of individual body for dance cover where make-up is most optimized because face is the most important part of being able to determine how similar the dance covers is to the K-pop idol being played. Cosmetic products play a significant role in optimizing the appearance of dance covers to as much as similar to their K-pop idols. Therefore, to optimize the most similar and the best facial appearance, the totality of dance cover is very important. This totality is not only related to the use of make-up cosmetic products (that are visible on the surface), but also related to the use of facecare cosmetic products behind the make-up). both before and after performing. While cosmetics makeup consists of facial, eye and lip makeup; cosmetic care consists of daily care and plus-plus treatment. However, whatever product is used really depends on skin type and the suitability of the product for individual's face. When the product used is suitable (cocok) for the skin in question, then the use of product will be continued. However, when the product is not suitable, then trying (coba) another product is an alternative…
subject: Articles
  topic: section
subject: Optimization
  topic: keywords
subject: Dance Cover
  topic: keywords
subject: Makeup
  topic: keywords
subject: Facecare
  topic: keywords
subject: Cosmetics
  topic: keywords
subject: Appearance
  topic: keywords
subject: Social Media Preferences
  topic: keywords
creator: Andi Irma Saraswati
rights: Copyright (c) 2023 Andi Irma Saraswati
date: 2023-11-18
publication date: 2023-11-18
starting page: 131
ending page: 152
doi: 10.46918/emik.v6i2.2051

Ngevape: Peralihan, Etika, dan Penolakan Penggunaan Vape di Kalangan Mahasiswa
type: item
description: Smoking is one of the important complements in the daily life of a smoker. Currently, electric cigarettes (vape) are becoming more popular and trendy than conventional cigarettes. While existing literature looks at the effects, lifestyle, Islamic views on vaping, little (if any) literature focuses on the ethics and social disapproval of vaping, this article fills in this gap. It examines why college students switch from conventional cigarettes to vape, the ethics and rejection of vape use around others. Using qualitative approach, this study was carried out at Hasanuddin University. Those who participated in this study were 11 students whose age ranging between 19 and 22 years old and who use or consume electric cigarettes. Observation and in-depth interview were combined as data collection methods. Many students who used to smoke conventional cigarettes now become vape users. There are various reasons why students switch from conventional cigarettes to vape, namely: environmental influences, unique vape aroma, cheaper, simpler, harmless, trendy and more stylish. Apart from this, vape users also have ethics that they must adhere to when consuming vape because not everyone is permissive about using vape around them. Vape users often encounter obstacles when vaping, such as direct warnings and gestures’ warning. It is argued in this article that despite the fact that vaping use is still controversial, it has become more socially acceptable than it used to be, and applying the ethics and becoming sensible to others has contributed to such acceptability.
subject: Articles
  topic: section
subject: Student
  topic: keywords
subject: vape
  topic: keywords
subject: transition
  topic: keywords
subject: conventional cigarettes
  topic: keywords
subject: permissive behavior
  topic: keywords
creator: Adi Jahyadi Adi Jahyadi
rights: Copyright (c) 2023 Emik
date: 2023-06-23
publication date: 2023-06-23
starting page: 91
ending page: 112
doi: 10.46918/emik.v6i1.1688

Racun Tiktok: Inspirasi Facecare di Kalangan Mahasiswi Kota Makassar
type: item
description: Technological developments have made the world more borderless, information easier to obtain and in a short time, one of the information media is social media, including TikTok which is booming and provides a lot of information, including information about facecare. Recently, TikTok has become one of the most popular social media which displays not only facecare products, but also tips to contend with facecare. Using qualitative approach, this research was conducted in the city of Makassar. There are ten female students participated in this study, whose age ranging between 18 and 22 years old and who regularly use TikTok application and perform facecare. Data was collected using the combination of indepth interview and observation. The study shows that for female students, facecare is a series of activities that use a variety of products to maintain healthy faceskin and to deal with faceskin problems, so that it looks “glowing” (white, shining, smooth textured, and tight), like the skin of Korean artists which reflects the ideal Indonesian women's skin today. Even though there are lots of content presenting facecare products on TikTok, to choose a product, female students first understand their skin type, the variety of facecare products, look for products that are suitable for their skin type. Skin types vary from normal skin, oily skin, combination skin, or sensitive skin. In terms of product variety, facecare consists of two, namely: basic products and advanced products with their respective functions. While the former includes products for cleansing, toning, moisturizing, protecting, eye creaming, the latter consists of masking, seruming, essence, ampouling (ampoules), and acne spotting (acne spots) for those with acne. Uniquely, the facecare products used are not well-known brand facecare products, but new brand products that are popularized by TikTok. Meanwhile, they use trial and error method to find a product that suits their skin. Information and references…
subject: Articles
  topic: section
subject: Facecare
  topic: keywords
subject: skin
  topic: keywords
subject: TikTok
  topic: keywords
subject: products
  topic: keywords
subject: glowing
  topic: keywords
subject: female students
  topic: keywords
creator: Dhea Sari Ramadhian Abdullah
rights: Copyright (c) 2023 Emik
date: 2023-06-23
publication date: 2023-06-23
starting page: 113
ending page: 130
doi: 10.46918/emik.v6i1.1782

Flexing di Instagram: Antara Narsisisme dan Benefit
type: item
description: Instagram is a popular photo and video-based social media platform in Indonesia. At first, the photos and videos uploaded were simple. But now, Instagram users are starting to pay attention to quality; they are even willing to spend money and time to make an ideal upload. An ideal post, such as showing happiness or one that is exclusive in terms of both financial and personal achievement. Nowadays, this behavior has became known as flexing. Flexing then mushroomed not only among upper and middle class, but also lower class. This article explores this flexing behavior. This study was conducted on Instagram as this social media platform that first popularized flexing, and there are still many flexing actors on Instagram. This study was conducted between September and December 2022, involving 13 informants, who vary according to sex (7 women and 6 men), age (between 19 and 24 years), and status (six flexing agents, four followers, and three flexing agents as well as followers). Interview and observation were combined as data collection methods. While the former was carried out through face-to-face interview and online interview using Zoom application and Instagram direct messages; the latter was conducted by observing their Instagram accounts. The study indicates that even though flexing, by definition is related to showing off wealth, the research finding indicates that it also includes one’s achievement (i.e. one’s performance, ideal body, expertise). Those who do flexing suggest that Instagram is one’s personal property and they have the right to upload whatever they want. Based on this, the reasons for doing flexing vary, ranging from self-appreciation and appreciated by other, to archive something they have or achieve, and personal branding. Flexing has both positive and negative impacts on the person doing it and on other people. The positive impacts on flexing actors are self-motivation, making new friends, and opening up job opportunities. The positive impacts …
subject: Articles
  topic: section
subject: Instagram
  topic: keywords
subject: Flexing
  topic: keywords
subject: narcism
  topic: keywords
subject: personal branding
  topic: keywords
subject: self-appreciation
  topic: keywords
subject: insecure
  topic: keywords
subject: benefit
  topic: keywords
creator: Keyrina Adinda
rights: Copyright (c) 2023 Emik
date: 2023-06-22
publication date: 2023-06-22
starting page: 68
ending page: 90
doi: 10.46918/emik.v6i1.1787

Waithood: Tren Penundaan Pernikahan pada Perempuan di Sulawesi Selatan
type: item
description: Nowadays there are many people around the world who prefer to delay their marriage. Delaying of marriage has become a trend resecently and it increases globally. While most of literatures on waithood dealing with social life change, this article focuses on the trend of waithood among women. Using qualitative approach, this study was conducted in South between August and November 2022. The study involved 10 participants whose age range between 30 to 34 years old. While they also vary on the basis of their job, namely teacher, nurse, civil worker, private sector worker, banker, entrepreneur, and stewardess, two of them are unemployed. The results of this study indicate that there are several reasons why women choose to delay their marriage, namely aiming to focus on their careers, are not financial ready, are not mentally ready, intending to focus on family, be selective in choosing a partner, and intending to live independently. Women who choose to waithood play a role as agents who can enjoy their own freedom, may focus to chase their dreams, and to enjoy life. It is argued in this article that despite the fact that married status is still idealized, waithood has become more common and more socially acceptable.
subject: Articles
  topic: section
subject: Waithood
  topic: keywords
subject: women
  topic: keywords
subject: single
  topic: keywords
subject: marriage
  topic: keywords
subject: agency
  topic: keywords
creator: Rani Wulandari
rights: Copyright (c) 2023 Emik
date: 2023-06-05
publication date: 2023-06-05
starting page: 52
ending page: 67
doi: 10.46918/emik.v6i1.1712

Zero Waste Lifestyle: Gaya Hidup Ramah Lingkungan di Kalangan Anak Muda di Kota Makassar
type: item
description: Increased waste production has an impact on environmental problems. This has attracted social attention these days, through preventive efforts to reduce the amount of waste. One of the efforts in dealing with such a problem is by applying a zero waste lifestyle. While the existing literatures paid more attention to provide an understanding of the importance of protecting the environment and how to deal with it, this article discusses environmentally friendly lifestyle among youth. This qualitative research was conducted in the city of Makassar, South Sulawesi, between August and December 2022. There are ten informants involved in this study who have practiced zero waste lifestyle. They vary according to sex (eight women and two men), age (between 22 and 33 years), and status (three college students, two freelancers, a government employee, a bulk store employee, a public organizing staff of WALHI South Sulawesi, a content writer, and anentrepreneur. This study combined in-depth interview and observation as data our collection methods. The study shows that a zero waste lifestyle is present as a one of the efforts to the environmental problem today, aimed to minimize waste production. There are several reasons why some applies a zero waste lifestyle, namely: knowledge, environmental awareness, and thrifting. The practice of applying zero waste lifestyle is based on the 6R’s of theenvironmental sustainability concept which include rethink, refuse, reduce, reuse, rot, and recycle. But, it is not easy to practice a zero waste lifestyle, there are some obstacles faced by those who practice this kind of lifestyle. These obstacles are unsupportive environment and the assumption that a zero waste lifestyle is complicated and is an expensive way of life. Despite the fact that practicing zero waste lifestyle is not an easy and requires one’s strong commitment to apply, but when this become habit, it may have a considerable impact on oneself and others when everyone thinks the s…
subject: Articles
  topic: section
subject: Environment
  topic: keywords
subject: waste
  topic: keywords
subject: lifestyle
  topic: keywords
subject: zero waste
  topic: keywords
subject: youth
  topic: keywords
subject: awareness
  topic: keywords
creator: Riska Devi
creator: Nurul Ilmi Idrus
rights: Copyright (c) 2023 Emik
date: 2023-06-01
publication date: 2023-06-01
starting page: 22
ending page: 51
doi: 10.46918/emik.v6i1.1667