Strategi Pengembangan Agribisnis Peternakan Kambing Peranakan Etawa di Polewali Mandar
DOI:
https://doi.org/10.46918/pzfdwt72Keywords:
Strategy, SWOT, Agribusiness Development, Goats, Etawa CrossbreedsAbstract
This study aimed to formulate development strategies for optimizing the agribusiness potential of Peranakan Etawa (PE) goat farming in Polewali Mandar Regency using an exploratory and participatory qualitative approach. Data were collected through in-depth interviews using a semi-structured interview guide with key stakeholders involved in or knowledgeable about the development of PE goat agribusiness in the region. The Quantitative Strategic Planning Matrix (QSPM) analysis identified three priority strategies. The first priority strategy was to increase production capacity to meet market demand by optimizing feed utilization, leveraging farmers’ experience, and improving production cost efficiency. The second was to develop PE goat farming enterprises by utilizing government support, strengthening farmers’ capacity, and optimizing local resources. The third was to establish business partnerships to expand market access and increase business scale. These strategies provide a basis for strengthening the competitiveness and sustainability of PE goat agribusiness in Polewali Mandar Regency.
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