Pemberdayaan Ekonomi Masyarakat melalui Penguatan UMKM dan Pengembangan Eduwisata di Desa Bontotiro

Abstract

Strengthening the rural economy requires an empowerment model that not only improves production capacity but also connects local products with knowledge-based tourism experiences. In Bontotiro Village, MSME actors and educational tourism managers still face challenges in strengthening product identity, packaging, digital promotion, and integrating local products into village tourism activities. This community service activity aimed to strengthen the capacity of MSME actors and educational tourism managers through assistance in brand identity, packaging development, tourism potential mapping, and digital promotion. The method used was an Asset-Based Community Development (ABCD) and participatory approach through observation, workshops, mentoring, and reflective evaluation with partners. The activity involved 25 participants consisting of MSME actors, Pokdarwis managers, village officials, and community members. The results showed that agricultural potential and local processed products could be integrated into the development of agriculture-based educational tourism. The mentoring activities resulted in strengthening the visual identity of 10 MSME products, developing two concepts of agricultural educational tourism packages, and producing digital-based promotional materials. This activity also increased community understanding of the importance of product identity, digital promotion, and agriculture-based tourism experiences to support participatory and sustainable rural economic empowerment.