ANALISIS STRATEGI MULTISTAKEHOLDER PENGEMBANGAN DESA WISATA RAMMANG-RAMMANG
DOI:
https://doi.org/10.46918/eboni.v6i2.2539Keywords:
Keberlanjutan, Multistakeholder, Strategi, Desa Wisata, EkowisataAbstract
Tourism is currently still a priority sector for the government because it is considered capable of being a locomotive for the nation's economic movement. In Indonesia, tourist attractions have been integrated with the concept of ecotourism, namely tourism without destroying the environment so that it is sustainable. Activities that can be carried out apart from traveling are research, education and environmental services. South Sulawesi has the Rammang Rammang Tourism Village as a locus for ecotourism, namely tourism that prioritizes ecological principles. Even though the concepts offered are increasingly complex, tourists are decreasing, this is of course due to the impact of government policies during the Covid-19 pandemic until the New Normal era. Therefore, it seems necessary to develop a strategy for developing a tourist village model with a multi-stakeholder role in order to increase tourist attraction. The aim of this research is to identify management conditions, policies and develop a tourism village development strategy. The methods used are interviews, observation, questionnaires and literature review. The data obtained was then analyzed using SWOT, EFAS and IFAS. Research shows that the impact of the pandemic policy until the New Normal era has had an impact on government circles, namely a lack of contribution (Original Regional Income), for tourism managers also reduced income, and tourists are not free to explore tourist attractions. So to answer this problem a strategy model is offered, namely maximizing pentahelix involvement, planning and designing tourism innovation products, identifying market demand and building marketing strategies, as well as identifying tourism sustainability (Monitoring and Evaluation).
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Fennell, D. A. (2015). Ecotourism (4th ed.). Routledge.
Gunawan, I., 2013. Metode Penelitian Kualitatif: Teori dan Praktik. Bumi Aksara. Jakarta
Hadjar I., 1996. Dasar-dasar Metodologi Penelitian Kwantitatif dalam Pendidikan. Raja Grafindo Persada. Jakarta
Harnida. 2012. Peran Pemerintah Dalam Pengembangan Desa Wisata Hutan Batu Rammang-Rammang di Kabupaten Maros. Universitas Muhammadiyah. Makassar.
Hasanah. 2017. Pengelolaan Pariwisata Alam Berbasis Masyarakat (Kasus Objek Desa Wisata Rammang-Rammang Desa Salenrang Kecamatan Bontoa Kabupaten Maros Provinsi Sulawesi Selatan). Universitas Hasanuddin. Makassar.
Ismayanti. 2010. Pengantar Pariwisata. Grasindo: Jakarta
Kerr, A. 2004. Genetics and Society: A Sociology of Disease. Routledge: London.
Kotler, P., Bowen, J. T., & Makens, J. C. (2013). Marketing for Hospitality and Tourism. Pearson.
Lester, James P. and Stewart, Joseph, (2000), Public Policy: an Evolutionary Approach (second edition), Australia: Wadsworth
Nasution, H. F. 2016. Instrumen Penelitian Dan Urgensinya Dalam Penelitian Kuantitatif. Al-Masharif: Jurnal Ilmu Ekonomi dan Keislaman. 11-12
Neuman, W. L., 2007. Basics of Social Research, Qualitative and Quantitative Approaches. Pearson Education. Boston
Newsome, D., Moore, S. A., & Dowling, R. K. (2012). Natural Area Tourism: Ecology, Impacts, and Management. Channel View Publications.
Mardiastuti, A., Rohman, H., Suji. 2014. Kebijakan Pengembangan Pariwisata Berbasis Governance. Pustaka Radja: Surabaya
Mardiyah, R. A., & Nurwati, R. N. 2020. Dampak pandemi Covid-19 terhadap peningkatan angka pengangguran di indonesia. Jurnal Ilmu Kesejahteraan Sosial, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Padjadjaran
McKibbin, W., & Fernando, R. 2020. The Economic Impact of COVID-19. In R. Baldwin & B. W. di Mauro (Eds.), Human Vaccines and Immunotherapeutics. CEPR Press.
Morrison, A. M. (2013). Marketing and Managing Tourism Destinations. Routledge.
Mowforth, M., & Munt, I. (2015). Tourism and Sustainability: Development, Globalisation and New Tourism in the Third World. Routledge
Papatheodorou, A., Rossello, J., & Xiao, H. (2019). Urbanization and tourism development: The case of island tourism. Annals of Tourism Research, 77, 153-166.
Pearce, P. L. (1982). The social psychology of tourist behaviour. Pergamon.
Peltoma, M. 2015. An Ecotourism Product?. Tempere University of Applied Science. Portugese.
Peraturan Daerah Kabupaten Maros Nomor 6 Tahun 2020 tentang Penerapan Disiplin dan Penegakan Hukum Protokol Kesehatan sebagai Upaya Pencegahan dan Pengendalian Corona Virus Disease 2019.
Peraturan Daerah Kabupaten Maros Nomor 1 Tahun 2022 tentang Rencana Induk Pembangunan Kepariwisataan Kabupaten Maros Tahun 2022-2025
Picard, Michel. 2016. Bali: Pariwisata Budaya dan Budaya Pariwisata. Terjemahan oleh Jean Couteau dan Warih Wisatsana. Edisi ke XII. Jakarta: Kepustakaan Populer Gramedia
Poetri, I., A., Bahruddin, M., Riqqoh, A., K. 2016 Perancangan Media Promosi Geomorfologi Karst Rammang-Rammang Berbasis Alam sebagai Identitas Kabupaten Maros Sulawesi Selatan. Program Studi Desain Komunikasi Visual STIKOM Surabaya. Vol 5, No 2, Art Noveau.
Pradana, M. I. W., Mahendra, G. K. 2021. Analisis Dampak Covid-19 Terhadap Sektor Pariwisata Di Desa Wisata Goa Pindul Kabupaten Gunungkidul. Journal of Social Politics and Governance Vol. 3 No. 2. Universitas Aisyiyah Yogyakarta
Purwahita, A., A., A., R., M., Wardhana, P., B., W., Ardiasa, I., K., Winia, I., M. 2021. Dampak Covid-19 terhadap Pariwisata Bali ditinjau dari Sektor Sosial, Ekonomi, dan Lingkungan (Suatu Tinjauan Pustaka). Jurnal Kajian dan Terapan Wisata. Akademi Pariwisata Denpasar
Rudwiar ti , L.A., Pudianti , A. & Hadi , P. (2017). Model Pengembangan Konser vas i Ar s itektur dan Kawasan Tradi s ional Yang Mendukung Keber lanjutan Desa Wi sata Dusun Brayut Di Daerah I s timewa Yogyakar ta. Unpubl i shed resear ch repor t.
Sarwono, J., 2006. Metode Penelitian. Kuantitatif Kualitatif
Satria D. 2009. Strategi pengembangan ekowisata berbasis ekonomi lokal dalam rangka program pengentasan kemiskinan di wilayah Kabupaten Malang. Journal ofIndonesian Applied Economics. 3(1):37-47.
Satya, P. A. N. I. P. 2020. COVID-19 dan potensi konflik sosial. Jurnal Ilmiah Hubungan Internasional, 39-45.
Song, H., Dwyer, L., Li, G., & Cao, Z. (2012). Tourism Economics Research: A Review and Assessment. Annals of Tourism Research, 39(3), 1653–1682.
Stevenson, N., Airey, D. dan Miller, G. 2008. ”Tourism Policy Making: the Policymakers’ Perspectives”. Annals of Tourism Research. 35, 732-750.
Sugihamretha, I.D.G. 2020. Respon Kebijakan: Mitigasi Dampak Wabah Covid-19 Pada Sektor Pariwisata. The Indonesian Journal of Development Planning Vol. IV No.2.
Susilawati, Falefi, R., Purwoko, A., 2020. Impact of COVID-19’s Pandemic on the Economy of Indonesia. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 3(2), 1147-1156.
Tarigan, H., Sinaga, J. H., & Rachmawati, R. R. (2020). Dampak Pandemi COVID-19 Terhadap Kemiskinan di Indonesia. 3, 457– 479.
Vucetic. A. 2008. ”Impact of Tourism Policy on Development of Selective Tourism”. Selective Tourism. 4-17
Vitenu-sackey, P. A., & Barfi, R. 2021. The Impact of Covid – 19 Pandemic on the Global Economy: Emphasis on Poverty Alleviation and Economic Growth. The Economics and Finance Letters, 8(1), 32 – 43
Wicaksono, S. S. 2020. Analisis Dampak Pandemi Covid-19 terhadap Bisnis Hotel Syariah di Yogyakarta (Studi Kasus Hotel Unisi Yogyakarta). Skripsi. Universitas Islam Indonesia; Yogyakarta.
Whitehead, M., Taylor-robinson, D., & Barr, B. 2021. Poverty , Health , and Covid-19 Yet Again, Poor Families Will be Hardest Hit byTthe Pandemic’s Long Economic Fallout. BMJ.
Xiang, Z., Du, Q., Ma, Y., & Fan, W. (2017). A comparative analysis of major online review platforms: Implications for social media analytics in hospitality and tourism. Tourism Management, 58, 51-65.
Yamali, F. R., & Putri, R. N. 2020. Dampak Covid-19 Terhadap Ekonomodi Indonesia. Ekonomis: Journal of Economics and Business, 4(2), 384–388.
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2024-12-12
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Bimantara, T., & A. Samsu, A. K. (2024). ANALISIS STRATEGI MULTISTAKEHOLDER PENGEMBANGAN DESA WISATA RAMMANG-RAMMANG. Jurnal Eboni, 6(2), 53–67. https://doi.org/10.46918/eboni.v6i2.2539
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